简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?展开
莎拉·凯瑟琳·霍克//扎克·伯吉斯//科比·克拉克//布鲁克·莉娜·约翰逊//萨拉·席尔瓦//约翰·哈伦·金//米拉·莫洛伊//西恩·帕特里克·汤玛斯//萨瓦娜·李·史密斯//齐克·古德曼/ John Tenney/ Katrina Parag/ Dawn Ngo/ Maynuka Sarwar//安德烈埃·帕夫洛维奇//达林·贝克/ Jake Gosden/ Megan Dallan/ Madelaine Hodges/ Ahmed Mokdad/ Em Alexander/